Paid search, demand programs and measurement · operator-led
DemandWolf is a senior-operator practice for companies with real media budgets and no reliable way to tell what that money produced. We start by proving whether your reported numbers are real — because in most accounts we open, they aren't — and then we grow the spend that actually generates revenue.
Start here · The Diagnostic
Every engagement starts here. A senior operator audits your measurement layer, your media accounts and your site — then writes down what is actually true, what is broken, and what it is worth fixing. You keep the findings whether you hire us or not.
Read-only into the ad accounts, analytics and tag manager. A short call with whoever owns the numbers today.
Check whether the reported conversions are real before reading anything into them. Then follow the spend through to what it actually produced.
A findings document, a prioritised fix list, and an honest view of what's recoverable. Yours to keep either way.
What we actually fix
One operator owns the whole chain — measurement, media and reporting. So the number you optimise toward is one someone actually checked, and the person reading you the report is the person who ran the spend.
Tracking · tags · conversions
Usually wrongForms · calls · bookings
Rarely testedSearch · social · bidding
Optimised blindProfiles · reviews · on-page
Left to driftWhat the money produced
Written by nobodyThree ways to engage
Every engagement is led by the operator doing the work. We take on a deliberately small number of clients, which is the constraint that makes that possible.
From $1,500 Fixed fee · two weeks
A senior operator audits your measurement layer, your media accounts and your site, and reports what is actually true.
Scoped from findings Priced after the diagnostic
The fixes worth making, scoped and priced from what the diagnostic found rather than guessed at in advance.
From $2,500/mo Monthly · three-month minimum
Ongoing ownership of the media and the reporting. Monthly, on a schedule, with verified numbers and inferred ones kept clearly apart.
The execution layer
Some clients come to us with a specific gap — paid spend that isn't converting, a website that looks the part but doesn't, tracking that nobody trusts. We take these on stand-alone. The work is sharper because the same operator thinking about your measurement is the one writing your ad copy.
Case results
Every figure below comes from platform reporting on a real account, quoted as it was reported. Client names are withheld where the client hasn't approved being named.
The same business, the same two months, the same audiences, running the same campaigns on two ad platforms. One reported 6,824 conversions at $2.03 each. The other reported 152 at $36.99. A 45× gap is not a performance difference — it is a definition failure, and the automated bidding had been optimising toward the wrong definition on five figures of spend, more efficiently every month.
Every campaign, every month, on healthy traffic — thousands of clicks at a third of the cost of the comparable platform. It was never a delivery problem. The tracking tag had stopped firing, and it went unnoticed because the monthly report that would have caught it was never produced.
Impressions moved from roughly 5,180 to 13,100 and clicks from 191 to 293, with average position improving from 10.9 to 8.8. The same month produced 340 tracked booking clicks — the first clean month of that data, because the booking button had been pointing at a URL that died two years earlier and nobody had caught it.
Mark found and fixed a tracking problem nobody else had caught, then gave me a clear page-by-page plan in plain English; nothing changes without my OK. I finally know exactly what's happening with my sites.
Questions, anticipated
Neither, quite. One senior operator who audits the work, runs the accounts, and writes the report. There is no team to hand you off to, which is the point and also the constraint.
Generally no. The work suits organisations with real media budgets and physical operations — manufacturers, contractors, multi-location and multi-brand portfolios — where the complexity has outgrown the reporting.
Google Ads, Microsoft Ads, Meta and LinkedIn for media. GA4, Google Tag Manager, Search Console and Google Business Profile for measurement. Whatever CMS the site already runs on.
The Audit — two weeks, fixed fee from $1,500. You keep the findings and the fix list whether or not we work together afterwards.
Fixed fee · two weeks · findings yours to keep
Every engagement starts with a diagnostic. It ends with the things worth fixing this quarter — and an honest answer on whether we should be the ones to fix them.
[email protected]
AVG. RESPONSE 4 HOURS · NO FORMS, NO QUALIFIERS